It’s not every day you get to sit down with a someone that has achieved practically every music goal you have set for yourself. Today, I got to do this that and I am excited to share this experience with you.
For anyone familiar with some of the most popular groups in the pop world knows about the Black Eyed Peas. This group, consisting of Will.I.Am, Fergie, Apl.de.ap, and Taboo, has gone to set records like the longest successive No.1 chart run by a duo or group in the Billboard Hot 100’s history, winning multiple awards including 6 Grammy’s, and selling over 30 million albums worldwide.
There were plenty of people involved to make this all possible, one being Printz Board.
Printz Board is a Grammy award-winning, multi-platinum selling record producer, songwriter, recording artists and more importantly, one of my good friends.
I had the pleasure of sitting down with Printz while he took a break from working on music for the upcoming Black Eyed Peas album. In this interview, I got to hear his insight on being a music producer and what steps he took to reach his goals.
Watch the video below...
Printz points out the wonderful world of music royalties and the possibility of creating music that will continue to pay out money for the rest of your life.
(Related Post: Printz Board Interview Pt.2: For Songwriters)
He also gives a great example of how letting your ego get in the way of your opportunities can result in missing out on a placement with a major artist. I too have been involved in such a situation and completely agree. This is why it’s best for you producers that are just getting started to take advantage of every opportunity that comes your way.
Instead of attempting to negotiate the usage of your track, it’s often better to give more upfront, to generate other opportunities in the future. Look at it like building a job resume, the more placements you get, the more bargaining power you’ll have to get more work and with higher pay rates.
Becoming a successful music producer requires vision and a business owners mentality. Your music production company will revolve around your ability to business plan, assemble a team, and utilize effective marketing strategies to build your brand. Ready to build your business? Click here to get started!